createAcalendar.info bespoke calendars of choice 2008  

The Power of Calendars

A calendar is the only type of advertising your clients and potential prospects will ask you for!

If that isn’t reason alone to consider bespoke calendars, we’ve collected some facts and figures to demonstrate why it's the most effective and economical way to advertise!

The Power of Calendars

Calendars Have Sales Power

  • 83% of all businesses have a relationship with the advertiser who gave them the calendar, while only 78% did business with the firm prior to receiving it.
  • 85% of home calendar users do business with the firm that supplied the calendar.

Calendars Are Personal

  • 65% of all calendar users note appointments on their calendars.
  • 57% of businesses and 43% of homes use calendars for pertinent notations and record-keeping.
  • 50% of all calendar recipients save calendars for photos or records.

Calendars Are A Necessity

  • Virtually 100% of businesses and 98% of all homes use at least one calendar.
  • Households have an average of four calendars.
  • On average, individuals have at least two calendars in their immediate work area.
  • Statistics show that the average person looks at a calendar 12 times a day, or 4,380 times in one year.

Calendars Are Appreciated

  • Of the businesses not receiving advertising calendars: 59% would like to receive one and 43% would make a special effort to obtain one.
  • Of the homes not receiving advertising calendars: 56% would like to receive one and 50% would make a special effort to obtain one.

Calendars Have Gift Value

  • Only 15% of calendars used in offices and 28% of calendars used in homes were purchased by the user.
  • 44% of business calendar recipients and 67% of home calendar recipients would purchase calendars if they weren’t provided by advertisers.

In Brief

  • Bespoke calendars will increase sells.
  • Bespoke calendars will build brand image and recognition.
  • Bespoke calendars are the most economical form of advertising.
  • Bespoke calendars provide a lasting consistent message which keeps working all day, every day, constantly reminding your clients who you are, what you do and how to contact you.